A distressed and disappointed salesperson of Coca Cola came back from Saudi Arabia after a failed campaign to report to the headquarters.
A friend of him asked, “Why weren’t you successful with Saudis?”
The salesperson already upset with the situation replied, “When I Got posted there in Saudi Arabia, I was confident to make good grounds to achieve the sales target.”
“Then what did actually went wrong”, his friend asked curiously.
“The first and major problem for me was the language, as I didn’t know how to speak or interact in Arabic”, salesperson continued his tragic story. “Therefore, I planned to convey the message through a picture story, easily understandable for the Saudis.”
“That was really an ideal plan in the situation you were in”, his friend appreciated. “But what was the actual plan and I’m surprised why it didn’t work”, he was still confused.
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| Poster 1..............................................Poster 2..........................................Poster3 |
Salesperson said, “The whole plan comprised of three posters. The first one showing that a man was lying in the hot desert sand totally exhausted and fainting. The second one the man was shown as drinking Coca Cola and the third poster showing the man refreshed and energized after drinking Coca Cola.”
“That was really nice and workable idea, that certainly should have worked” his friend wanted him to finish quickly.
“The hell it should have!” said the salesperson. “No one told me they read from right to left!”
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